The Friday Column: What's in a name? Trillions of dollars possibly. Reflections on the promise and limits of branding from "emerging markets" to "BRICs" to the "Silk Road" ...And Hat-Tips to Readers
Inventing "Emerging Markets"
Inventing "Emerging Markets"
Inventing "Emerging Markets"
The Friday Column: What's in a name? Trillions of dollars possibly. Reflections on the promise and limits of branding from "emerging markets" to "BRICs" to the "Silk Road" ...And Hat-Tips to Readers